LACMA × Snapchat: Monumental Perspectives | ¡Vendedores, Presente! by Ruben Ochoa

¡Vendedores, Presente! responds to L.A.’s shared history with street vendors. Ruben Ochoa draws attention to the region’s familiar fruit carts, paleteros, and flower stands creating a large-scale immersive environment that calls for solidarity with vendor advocacy.

Artist: Ruben Ochoa
Lens Creators: Snap Inc and Sallia Goldstein

This initiative is made possible by Snapchat. Additional support is provided by The Andrew W. Mellon Foundation.

About the Artist Ruben Ochoa
Ruben Ochoa is a Los Angeles–based artist whose practice engages space as both a concept and form. Sourcing from construction materials associated with inherent histories, Ochoa’s works expose the ideological and broader sociopolitical and economic relationships that facilitate how the spaces we inhabit and move through are assembled. His work has been the subject of numerous solo and group exhibitions. In 2019, Ochoa completed Mis Marcadores, his first public art commission located at the San Ysidro Land Port of Entry for the GSA Art in Architecture program. He’s the recipient of California Community Foundation Fellowships, a Guggenheim Fellowship, and a 2021 COLA Fellowship Award.

About LACMA × Snapchat: Monumental Perspectives
This new initiative uses augmented reality to explore monuments and murals, representation, and history. Monumental Perspectives brings together artists and technologists to create virtual monuments that explore just some of the histories of Los Angeles communities in an effort to highlight perspectives from across the region. In consultation with community leaders and historians, the first cohort of artists, Mercedes Dorame, I.R. Bach, Glenn Kaino, Ruben Ochoa, and Ada Pinkston, examine key moments, figures, and monumentality in the region’s past and present through augmented reality experiences.

Located on the Pacific Rim, LACMA is the largest art museum in the western United States, with a collection of nearly 140,000 objects that illuminate 6,000 years of artistic expression across the globe. Committed to showcasing a multitude of art histories, LACMA exhibits and interprets works of art from new and unexpected points of view that are informed by the region’s rich cultural heritage and diverse population. LACMA’s spirit of experimentation is reflected in its work with artists, technologists, and thought leaders as well as in its regional, national, and global partnerships to share collections and programs, create pioneering initiatives, and engage new audiences.

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